Blog
Dec 30, 2023
How you can track your competitors' LinkedIn activity
Introduction
As a business owner or marketer, you're always on the lookout for ways to stay ahead of the competition. One way to do that is by tracking your competitors' LinkedIn activity. LinkedIn is not only a platform for job seekers, but it's also a powerful tool for businesses to engage with their target audience. In this blog post, I will show you how to track your competitors' LinkedIn activity and why it's important.
Before we dive into the specifics of tracking your competitors' LinkedIn activity, let's talk about what it is. Tracking your competitors' LinkedIn activity means monitoring their updates, posts, and engagement on the platform.
Why it's important to track competitors LinkedIn activity
Monitoring your competitors' LinkedIn activity is important for several reasons. Firstly, it helps you stay up-to-date with industry trends and best practices in your specific niche. Secondly, it gives you a competitive edge by helping you understand what your competitors are doing, how you can anticipate on what they are doing, and how you can do it better. Finally, it allows you to identify gaps in your own LinkedIn strategy that you can fill, as well as identifying what works for LinkedIn engagement with your target audience and what doesn’t.
How to identify your competitors on LinkedIn
I am assuming (and hoping) that you already know who your competitors are. If so, it is a matter of finding their LinkedIn company pages and identifying which employees are actively sharing and interacting on LinkedIn about their practices with the company, and which representatives are communicating for the company with their personal profiles (for example when replying to comments about the company or its product/service or posting status updates of new implementations or changes in the company).
How to track competitors LinkedIn activity
Now that you've identified your competitors and their profiles on LinkedIn, it's time to start tracking their activity. There are several ways to do this:
Manually monitoring their LinkedIn activity – This speaks for itself and means that you will regularly check the identified competitors’ company and employee profiles for new activity. A best practice is to schedule 35 mins every day to go over your list of competitor profiles and review all their new posts, comments, likes, etc. Obviously, it depends on the number of identified competitor company and employee pages, how long this will take you.
Use Triggify to track competitors LinkedIn activity – Manually monitoring the LinkedIn activity of all company and employee LinkedIn profiles of competitors takes a massive amount of time and dedication. Instead, use Triggify. When using Triggify you will receive all new activity of your competitors’ profiles on LinkedIn, directly in your mailbox. Just enter the URL’s of the LinkedIn profiles (company profiles and user profiles) in Triggify, and you will get every new post or other activity, send directly to your mailbox. Get started with your 7-day free trial here.
Analyzing your competitors' LinkedIn activity
Once you've started tracking your competitors' LinkedIn activity, it's time to analyze their strategy. Some things you should look for include:
The types of content they're posting - Are they sharing blog posts, videos, or infographics? What topics are they covering? Are they more product and brand focused or are they sharing industry related content? Are they posting about new features for their product? Are they mentioning their future plans, vision, and strategy?
Conversations with their users and other people – What feedback are they getting? Do users mention what they are happy with? What are people negative about?
The keywords they're using - What keywords are they using in their posts? Are they targeting specific keywords related to your industry or niche?
Their engagement levels - How many likes, comments, and shares are their posts getting? Are they conversating with customers in their comment sections or in posts?
By analyzing your competitors' LinkedIn activity, you can gain insights into what's working for them, what's not, understanding your target audience and understanding your niche. This will not only help you to improve your LinkedIn strategy, but will also support you in getting a competitive edge with your product or service and decision making around your product or service.
Using the insights to improve your own LinkedIn strategy
Once you've analyzed your competitors' LinkedIn strategy, it's time to apply those insights to your own LinkedIn strategy. Some things you can do include:
Creating similar content - If your competitors are getting a lot of engagement on certain posts, try creating similar content.
Creating different content – If your competitors are not getting any engagement on certain posts, you now know what is not working for your target audience and niche. Try to avoid those topics or post types that are getting low engagement.
Engaging with your followers - If your competitors are not actively engaging with their target audience, make sure you are doing exactly the opposite. Being actively involved with your target audience will give you a great competitive edge.
By using the insights you've gained from tracking your competitors' LinkedIn activity, you can improve your own LinkedIn strategy and stay ahead of the competition.
Conclusion
Tracking your competitors' LinkedIn activity is an important part of staying ahead of the competition. By identifying your competitors, tracking their activity, and analyzing their strategy, you can gain insights into what's working for them and what's not. By applying those insights to your own business practices and LinkedIn strategy, you can improve your product or service, gain a bigger market share, and increase LinkedIn engagement levels.
So, start using Triggify to receive all LinkedIn activity of your competitors, directly in your mailbox. Claim your 7-day free trial here.
