Blog
Dec 29, 2023
Ensure a positive brand representation by tracking your employees' LinkedIn activity
Introduction
As a business owner or manager, you know how important it is to maintain a positive brand image. In today's digital age, that image is largely shaped by your online presence. Social media platforms such as LinkedIn play a crucial role in building and maintaining your brand's reputation. However, this also means that your employees' LinkedIn activity can affect your brand's image. In this blog post, we will explore the importance of tracking employees' LinkedIn activity to ensure a positive brand representation.
The importance of online brand representation
Consumers increasingly rely on the internet to make purchasing decisions, and social media platforms like LinkedIn can have a significant impact on their perception of your brand. Know that a positive online brand representation can seriously help you attract new customers, retain existing ones, and build a loyal following.
Your employees' online activity can also have a significant impact on your brand's image. When your employees engage in positive activities on LinkedIn, such as sharing content related to your industry or promoting your brand's values, it can help build your brand's reputation. On the other hand, negative employee activity, such as sharing inappropriate content or engaging in controversial discussions, can harm your brand's image and damage customer trust.
The risks of employees' LinkedIn activity
While LinkedIn can be a powerful tool for building your brand, it also comes with risks. Your employees' online activity can expose your brand to a range of potential issues, including:
Legal issues: Your employees' online activity can expose your brand to legal risks, such as defamation, discrimination, or harassment. If an employee engages in inappropriate behavior on LinkedIn, it can reflect poorly on your brand and potentially lead to legal action. One example is an employee talking badly about one of your competitors. This can directly reflect on you (the company) and can also lead to legal issues for the company itself, since the employee most likely poses as a representative of the company (especially on LinkedIn).
Reputational damage: Negative employee activity on social media can harm your brand's reputation and damage customer trust. This can lead to lost sales, negative publicity, and a long-term impact on your brand's image. Think about it, if one of your employees is sharing negative and inappropriate posts or comments, and other LinkedIn users click on that persons profile, the first thing they will see is your company logo.
Data breaches: Your employees' online activity can also put your brand at risk of data breaches. If an employee shares sensitive information or falls victim to a phishing scam, it can compromise your brand's security and put your customers' data at risk.
The benefits of tracking employees' LinkedIn activity
So, tracking employees' LinkedIn activity can provide several benefits for your business. First, it allows you to ensure that your employees are promoting your brand in a positive light. This can help to build your brand's reputation and attract new customers. Second, it allows you to identify any negative behavior and address it before it becomes a problem. This can help to protect your brand's reputation and prevent lost business. Finally, it can provide valuable insights into your employees' professional networks and help you to identify potential business opportunities.
How to monitor employees’ LinkedIn activity
There are two ways to monitor your employees' LinkedIn activity:
Manually monitoring their LinkedIn activity – This speaks for itself and means that you will regularly check your employees LinkedIn profiles for new activity. A best practice is to schedule 35 mins every day to go over your list of employee LinkedIn profiles and review all their new posts, comments, likes, etc. Obviously, it depends on the number of employees, how long this will take you.
Use Triggify – Manually monitoring the LinkedIn activity of all employees takes a massive amount of time and dedication. Instead, use Triggify. When using Triggify you will receive all new LinkedIn activity of your employees, directly in your mailbox. Just enter the URL’s of the LinkedIn profiles in Triggify, and you will get every new post or other activity, send directly to your mailbox. The Triggify dashboard also gives you an overview of all the LinkedIn activity per employee in one place and allows you to quickly review each activity. Get started with your 7-day free trial here.
Best practices for tracking employees’ LinkedIn activity
When tracking your employees' LinkedIn activity, it is important to follow best practices. First, be transparent about your monitoring activities. Let your employees know that you will be monitoring their LinkedIn activity and explain why it is important. Second, establish clear guidelines for employee LinkedIn activity. Provide your employees with a social media policy that outlines what is and is not acceptable behavior on LinkedIn. Third, use a tool like Triggify that gives you a clear overview of new LinkedIn activity of all your employees. This will not only save you a lot of time but also ensures that you are able to identify all hazardous behavior and address it before it becomes a problem.
How to address negative employee activity on LinkedIn
If you identify negative employee activity on LinkedIn, it is important to address it immediately. First, speak with the employee and explain why their behavior is not acceptable. Provide guidance on how to improve their LinkedIn activity and ensure that they understand the consequences of negative behavior. Second, consider implementing disciplinary action if the behavior continues. This can include a formal warning or worst case, termination of employment.
Creating a social media policy for employees
To ensure that your employees are promoting your brand in a positive light on LinkedIn, it is important to establish clear guidelines for employee behavior. Focus on LinkedIn, since this is the place where your employees’ activity will affect your brand most.
This policy should outline what is and is not acceptable behavior on LinkedIn and other social media platforms. It should also provide guidance on how to promote your brand in a positive light and identify potential business opportunities.
The legal considerations of monitoring employees social media activity
It is important to consider the legal implications of monitoring your employees' social media activity. In most places, employers have the right to monitor employees social media activity, and there are no laws prohibiting this. However, in some jurisdictions, monitoring employees' social media activity may be illegal without their consent. It is important to consult with your legal counsel before implementing any monitoring activities to ensure that you are in compliance with local laws and regulations.
Conclusion
In today's digital age, maintaining a positive online brand image is crucial for business success. LinkedIn is a valuable tool for businesses to promote their brand and connect with potential customers. By tracking your employees' LinkedIn activity, you can ensure that they are promoting your brand in a positive light and are not engaging in any behavior that could harm your reputation. To ensure that you are not missing any LinkedIn activity of your employees and are able to address any concerns before they become an issue, start using Triggify. Triggify let’s you receive all LinkedIn activity of your employees, directly in your mailbox or in a dashboard overview that you can filter per employee. Get started with your 7-day free trial here.
