Blog
Dec 26, 2023
Transform your LinkedIn company page into a marketing powerhouse: Here's what to post
Why your companies' LinkedIn page is important
Your LinkedIn company page is an extension of your brand. It's where potential clients, partners, and employees go to learn more about your business. Your page should provide an overview of your company's products or services, your mission and values, and your team. A well-crafted LinkedIn company page can help establish your credibility, build brand awareness, and attract new followers.
Your LinkedIn company page is also a great place to showcase your thought leadership. By sharing valuable content related to your industry, you can position yourself as an expert in your field. This can help you attract new followers, build trust with your audience, and ultimately drive leads and sales.
Understanding your target audience on LinkedIn
Before you start posting on your LinkedIn company page, it's important to understand your target audience. Who are you trying to reach? What are their interests, pain points, and goals? What kind of content resonates with them?
One way to get to know your audience is to look at your followers' profiles. What kind of companies do they work for? What are their job titles? What groups are they a part of? This information can help you tailor your content to your audience's interests and needs. If you just launched your companies’ LinkedIn page, you can use your companies ideal customer profile as a starting point.
Another way to get to know your audience is to use LinkedIn analytics. LinkedIn offers a wealth of data on your company page's performance, including information on your followers, engagement rates, and content performance. By analyzing this data, you can gain insights into what kind of content your audience engages with the most, and adjust your strategy accordingly.
Best practices for LinkedIn company page posts
Now that you understand your target audience, it's time to start posting on your LinkedIn company page. But before you do, there are some best practices to keep in mind:
Be consistent: Consistency is key when it comes to building a following on LinkedIn. Aim to post at least once a week, but don't overwhelm your followers with too much content.
Be visual: Visual content performs better on LinkedIn than text-only content. Use eye-catching images, graphics, and videos to grab your audience's attention.
Be informative: Your content should provide value to your audience. Share industry news, insights, tips, and best practices that your followers will find useful.
Be engaging: Encourage your followers to engage with your content by asking questions, starting conversations, and responding to comments.
Be authentic: Your content should reflect your brand's voice and values. Don't try to be something you're not.
Types of content to post on your LinkedIn company page
Now that you know the best practices for posting on your LinkedIn company page, let's explore some types of content that perform well on LinkedIn:
Blog posts: Share blog posts from your company's website that provide value to your audience. Make sure to include a catchy headline and a brief summary of the post.
Industry news: Share news articles related to your industry that your followers may find interesting. Be sure to add your own commentary to provide context.
Infographics: Infographics are a great way to present complex information in a visually appealing way. Share infographics related to your industry or your company's products or services.
Videos: Videos are a highly engaging form of content. Share videos that showcase your company's products or services, or provide insights into your industry.
Company updates: Share updates on your company's latest products, services, or initiatives. This can help build excitement and keep your followers informed.
How to optimize your LinkedIn posts for maximum engagement
Now that you know what types of content to post on your LinkedIn company page, it's important to optimize your posts for maximum engagement. Here are some tips to help you do that:
Use hashtags: Hashtags can help your content get discovered by new audiences. Use relevant hashtags in your posts to increase visibility.
Tag relevant users: If you mention other LinkedIn users in your posts, be sure to tag them. This can help increase engagement and visibility.
Include a call-to-action: Encourage your followers to engage with your content by including a call-to-action. Ask them to like, comment, or share your post.
Use rich media: As mentioned earlier, visual content performs better on LinkedIn than text-only content. Use images, videos, and infographics to make your posts more engaging.
Post at the right time: Pay attention to when your followers are most active on LinkedIn (use LinkedIn analytics for this), and try to post during those times.
Tips for growing your LinkedIn company page followers
Growing your LinkedIn company page followers takes time and effort, but it's worth it in the long run. Here are some tips to help you grow your following:
Promote your page: Promote your LinkedIn company page on your company's website, email signature, and other social media channels.
Engage with your followers: Respond to comments on your posts, and engage with your followers on their posts as well. This can help build relationships and increase visibility.
Offer exclusive content: Offer your followers exclusive content, such as e-books, webinars, or discounts. This can encourage people to follow your page.
Collaborate with influencers: Collaborate with influencers in your industry to reach new audiences and increase visibility.
Run ads: Consider running ads on LinkedIn to increase visibility and attract new followers.
Measuring the success of your LinkedIn content strategy
Measuring the success of your LinkedIn content strategy is crucial to understanding what's working and what's not. Here are some metrics to track:
Engagement rate: Track the number of likes, comments, and shares your posts receive.
Follower growth: Track how many new followers you gain over time.
Click-through rate: Track how many people click on the links in your posts.
Conversion rate: Track how many people take a desired action, such as filling out a form or downloading an e-book that was linked in your post.
By tracking these metrics, you can gain insights into what types of content resonate with your audience, and adjust your strategy accordingly.
Common mistakes to avoid when posting on LinkedIn
Finally, there are some common mistakes to avoid when posting on LinkedIn:
Posting too much: Don't overwhelm your followers with too much content. Aim to post once a week, but no more than once a day.
Posting irrelevant content: Make sure your content is relevant to your audience and your industry.
Being too salesy: Your content should provide value to your audience, not just push your products or services.
Ignoring comments: Respond to comments on your posts, and engage with your followers. This can help build relationships and increase engagement.
Not analyzing your data: Don't just post content and hope for the best. Analyze your data regularly to gain insights into what's working and what's not.
Conclusion and key takeaways
In conclusion, your LinkedIn company page is a powerful marketing tool that can help you establish your credibility, build brand awareness, and attract new followers. To make the most of your page, it's important to understand your target audience, follow best practices for posting, and optimize your content for maximum engagement. By tracking your metrics and avoiding common mistakes, you can create a successful LinkedIn content strategy that drives not only brand awareness, but also generates leads and sales.
If you want to save time and stay updated on relevant LinkedIn posts for your brand or company, consider using Triggify. Triggify sends alerts of LinkedIn posts with relevant keywords or brand mentions directly to your mailbox. This will save you a ton of manual time in identifying opportunities to engage with your target audience from your company’s LinkedIn page. In the end this will allow you to interact with a much bigger percentage of your target audience, and therefore boost the growth and impact of your companies’ LinkedIn page.
